The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.

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Note (General)：: Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy046/2004301763.html.Related URL: Publisher description http: //www.loc.gov/catdir/enha...

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Material Type: 図書
ISBN: 9780199269617 (ISBN-13 : hbk.)
0199269610 (ISBN-10 : hbk.)
9780199285563 (ISBN-13 : pbk.)
019928556X (ISBN-10 : pbk.)
Title: The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.
Author Heading: Dowling, Grahame R. (Grahame Robert)
Publication, Distribution, etc.: Oxford : Oxford University Press
Publication Date: 2005.
Publication Date (W3CDTF): 2005
Extent: xv, 441 p. : ill. ; 24 cm.
Alternative Title: Art & science of marketing
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Marketing.
LCC: HF5415
DDC: 658.8
NDLC: DH411
Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy046/2004301763.html.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0620/2004301763-d.html.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B28
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007990778
http://id.ndl.go.jp/bib/000007990778
LC Control Number: 2004301763
https://lccn.loc.gov/2004301763
RLIN No.: DCLC2004301763-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211