Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 15th ed. (McGraw-Hill/Irwin series in marketing)

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

15th ed.

(McGraw-Hill/Irwin series in marketing)

Call No. (NDL): YU111-B392
Bibliographic ID of National Diet Library: 000007999445

Material type: 図書

Author: Perreault, William D.ほか

Publisher: McGraw-Hill/Irwin

Publication date: c2005.

Material Format: Paper

Capacity, size, etc.: xli, 793, 32, 11 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) , 6 DVDs (4 3/4 in.) .

NDC: -

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Notes on use

Note (General)：: McCarthy's name appears first on the earlier ed.Accompanied by "Registration code" (28 x 22 cm., folded to 14 x 22 cm.) .

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Paper

Material Type: 図書
ISBN: 0072525231 (alk. paper)
Title: Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Edition: 15th ed.
Series Title: McGraw-Hill/Irwin series in marketing
Author Heading: Perreault, William D.
McCarthy, Edmund Jerome ( 00449325 )Authorities
Publication, Distribution, etc.: Boston, Mass. : McGraw-Hill/Irwin
Publication Date: c2005.
Publication Date (W3CDTF): 2005
Extent: xli, 793, 32, 11 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) , 6 DVDs (4 3/4 in.) .
Place of Publication (Country Code): US
Text Language Code: eng
Note (System Details): Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
Subject Heading: Marketing -- Management.
LCC: HF5415.13
DDC: 658.8
NDLC: YU111
DH411
Note (General): McCarthy's name appears first on the earlier ed.
Accompanied by "Registration code" (28 x 22 cm., folded to 14 x 22 cm.) .
Note (Bibliography): Includes bibliographical references (p. 725-787) and indexes.
Holding library: 国立国会図書館
Call No.: YU111-B392
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007999445
http://id.ndl.go.jp/bib/000007999445
LC Control Number: 2004040321
https://lccn.loc.gov/2004040321
RLIN No.: DCLC2004040321-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211