Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

• Material Type: 図書
• ISBN: 0199276943 (ISBN-10); 9780199276943 (ISBN-13); 0199276951 (ISBN-10 : pbk.); 9780199276950 (ISBN-13 : pbk.)
• Title: Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.
• Author Heading: Kimmel, Allan J.
• Publication, Distribution, etc.: Oxford, England : Oxford University Press; New York : Oxford University Press
• Publication Date: 2005.
• Publication Date (W3CDTF): 2005
• Extent: xx, 299 p. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Communication in marketing.
• LCC: HF5415.123
• DDC: 658.8/02
• NDLC: DH411
• Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0516/2005020569.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B19
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008028307; http://id.ndl.go.jp/bib/000008028307
• LC Control Number: 2005020569; https://lccn.loc.gov/2005020569
• RLIN No.: DCLC2005020569-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

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