Selling the dream : why advertising is good business / John Hood.

• Material Type: 図書
• ISBN: 0275984354 (alk. paper)
• Title: Selling the dream : why advertising is good business / John Hood.
• Author Heading: Hood, John M. (John McDonald) , 1966-
• Publication, Distribution, etc.: Westport, Conn. : Praeger Publishers
• Publication Date: 2005.
• Publication Date (W3CDTF): 2005
• Extent: x, 258 p. ; 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising -- Social aspects.
• LCC: HF5821
• DDC: 659.1/042
• NDLC: DH428
• Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0515/2005018656.html.
• Note (Bibliography): Includes bibliographical references (p. [225]-249) and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B12
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008030348; http://id.ndl.go.jp/bib/000008030348
• LC Control Number: 2005018656; https://lccn.loc.gov/2005018656
• RLIN No.: DCLC2005018656-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionThe birth of advertising and commercial cultureA carnival of conspicuous consumption...