How to advertise : what works, what doesn't--and why / Kenneth Roman & Jane Maas ; with Martin Nisenholtz. 3rd ed., pbk. ed.

How to advertise : what works, what doesn't--and why / Kenneth Roman & Jane Maas ; with Martin Nisenholtz.

3rd ed., pbk. ed.

Notes on use

Note (General)：: In association with Chartered Institute of Marketing.Includes index.

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Material Type: 図書
ISBN: 0749444622
Title: How to advertise : what works, what doesn't--and why / Kenneth Roman & Jane Maas ; with Martin Nisenholtz.
Edition: 3rd ed., pbk. ed.
Author Heading: Roman, Kenneth ( 00454567 )Authorities
Maas, Jane ( 00448312 )Authorities
Nisenholtz, Martin.
Publication, Distribution, etc.: London : Kogan Page
Publication Date: 2005.
Publication Date (W3CDTF): 2005
Extent: xxi, 218 p. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
NDLC: DH428
Note (General): In association with Chartered Institute of Marketing.
Includes index.
Holding library: 国立国会図書館
Call No.: DH428-B16
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008033901
http://id.ndl.go.jp/bib/000008033901
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211