Contemporary advertising / William F. Arens. 10th ed. (McGraw-Hill/Irwin series in marketing)

Contemporary advertising / William F. Arens.

10th ed.

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Note (General)：: Includes indexes.Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html.Related URL: Table of contents ht...

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Material Type: 図書
ISBN: 0072964723 (alk. paper)
Title: Contemporary advertising / William F. Arens.
Edition: 10th ed.
Series Title: McGraw-Hill/Irwin series in marketing
Author Heading: Arens, William F.
Publication, Distribution, etc.: Boston, Mass. : McGraw-Hill
Publication Date: c2006.
Publication Date (W3CDTF): 2006
Extent: xl, 614, [80] p. : col. ill. ; 28 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising.
LCC: HF5821
DDC: 659.1
NDLC: DH428
Note (General): Includes indexes.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html.
Related URL: Table of contents http: //www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html.
Holding library: 国立国会図書館
Call No.: DH428-B13
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008041686
http://id.ndl.go.jp/bib/000008041686
LC Control Number: 2005041457
https://lccn.loc.gov/2005041457
RLIN No.: DCLC2005041457-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211