Media relations measurement : determining the value of PR to your company's success / Ralf Leinemann and Elena Baikaltseva.

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Note (General)：: Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0418/2004014042.html.

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Material Type: 図書
ISBN: 0566086506 (alk. paper)
Title: Media relations measurement : determining the value of PR to your company's success / Ralf Leinemann and Elena Baikaltseva.
Author Heading: Leinemann, Ralf.
Baikaltseva, Elena.
Publication, Distribution, etc.: Aldershot, Hants, England : Gower Pub.
Burlington, VT : Gower Pub.
Publication Date: c2004.
Publication Date (W3CDTF): 2004
Extent: xiii, 115 p. : ill. ; 26 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Public relations -- Evaluation.
Mass media and business.
Industrial management.
LCC: HD59
DDC: 659.2/072
NDLC: DH428
Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0418/2004014042.html.
Note (Bibliography): Includes bibliographical references (p. [111]-112) and index.
Holding library: 国立国会図書館
Call No.: DH428-B15
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008126282
http://id.ndl.go.jp/bib/000008126282
LC Control Number: 2004014042
https://lccn.loc.gov/2004014042
RLIN No.: DCLC2004014042-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211