Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies / by Joseph P. Helgert.

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Material Type: 図書
ISBN: 0773459049
Title: Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies / by Joseph P. Helgert.
Author Heading: Helgert, Joseph P.
Publication, Distribution, etc.: Lewiston, N.Y. : Edwin Mellen Press
Publication Date: c2005.
Publication Date (W3CDTF): 2005
Extent: v, 142 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising -- Japan -- Case studies.
Advertising -- United States -- Case studies.
LCC: HF5813.J3
DDC: 659.10952
NDLC: DH428
Note (Bibliography): Includes bibliographical references (p. 133-136) and index.
Holding library: 国立国会図書館
Call No.: DH428-B14
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008145189
http://id.ndl.go.jp/bib/000008145189
LC Control Number: 2006041897
https://lccn.loc.gov/2006041897
RLIN No.: DCLC2006041897-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211