Marketing mistakes and successes / Robert F. Hartley. 10th ed.

Marketing mistakes and successes / Robert F. Hartley.

10th ed.

Notes on use

Note (General)：: Previous ed.: 2004.Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html.Related URL: Table of contents ...

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Material Type: 図書
ISBN: 9780471743217 (ISBN-13)
0471743216 (ISBN-10 : pbk.)
Title: Marketing mistakes and successes / Robert F. Hartley.
Edition: 10th ed.
Author Heading: Hartley, Robert F., 1927- ( 00442609 )Authorities
Publication, Distribution, etc.: Hoboken, NJ : J. Wiley & Sons
Publication Date: c2006.
Publication Date (W3CDTF): 2006
Extent: viii, 374 p. : ill. ; 23 cm.
Alternative Title: Marketing mistakes & successes
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing -- United States -- Case studies.
LCC: HF5415.1
NDLC: DH411
Note (General): Previous ed.: 2004.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html.
Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html.
Note (Bibliography): Includes bibliographical references.
Holding library: 国立国会図書館
Call No.: DH411-B33
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008217435
http://id.ndl.go.jp/bib/000008217435
LC Control Number: 2006295920
https://lccn.loc.gov/2006295920
RLIN No.: DCLC2006295920-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211