Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne. 2nd ed.

Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.

2nd ed.

Notes on use

Note (General)：: Previous ed.: published as Marketing planning for services. 1996.

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Material Type: 図書
ISBN: 9780750667463 (ISBN-13)
075066746X (ISBN-10 : pbk.)
Title: Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
Edition: 2nd ed.
Title Heading: Marketing planning for services.
Author Heading: McDonald, Malcolm ( 00471348 )Authorities
Payne, Adrian.
McDonald, Malcolm.
Publication, Distribution, etc.: Amsterdam : Elsevier/Butterworth-Heinemann
Publication Date: 2006.
Publication Date (W3CDTF): 2006
Extent: xiv, 401 p. : ill. ; 25 cm.
Place of Publication (Country Code): NL
Text Language Code: eng
Subject Heading: Service industries -- Marketing -- Planning.
Marketing -- Planning.
LCC: HD9980.5
DDC: 658.802
NDLC: DH411
Note (General): Previous ed.: published as Marketing planning for services. 1996.
Note (Bibliography): Includes bibliographical references (p. [387]-391) and index.
Holding library: 国立国会図書館
Call No.: DH411-B39
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008217780
http://id.ndl.go.jp/bib/000008217780
RLIN No.: MNUGA004665284-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211