Customer intelligence : from data to dialogue / Seán Kelly.

• Material Type: 図書
• ISBN: 0470018585 (ISBN-10); 9780470018583 (ISBN-13)
• Title: Customer intelligence : from data to dialogue / Seán Kelly.
• Author Heading: Kelly, Sean, 1960-
• Publication, Distribution, etc.: Chichester, England : J. Wiley & Sons; Hoboken, NJ : J. Wiley & Sons
• Publication Date: c2006.
• Publication Date (W3CDTF): 2006
• Extent: xxvi, 251 p. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Consumers' preferences.; Consumers -- Research -- Data processing.
• LCC: HF5415.32
• DDC: 658.8/34
• NDLC: DH413
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0516/2005019922.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0645/2005019922-d.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B9
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008218194; http://id.ndl.go.jp/bib/000008218194
• LC Control Number: 2005019922; https://lccn.loc.gov/2005019922
• RLIN No.: DCLC2005019922-B
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The concept of customer intelligence : from product to customerAchieving an intelligence capability : from data to knowledgeThe eclipse of mass market...