Strategic database marketing / Arthur Middleton Hughes. 3rd ed.

Strategic database marketing / Arthur Middleton Hughes.

3rd ed.

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Note (General)：: Includes index.Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip059/2005006389.html.Related URL: Contributor biographical inform...

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Contents：: Strategic database marketing and the Web: an overview"The vision thing"Lifetime value : The criterion of strategy...

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Material Type: 図書
ISBN: 007145750X (hardcover : alk. paper)
Title: Strategic database marketing / Arthur Middleton Hughes.
Edition: 3rd ed.
Author Heading: Hughes, Arthur Middleton ( 00757549 )Authorities
Publication, Distribution, etc.: New York : McGraw-Hill
Publication Date: c2006.
Publication Date (W3CDTF): 2006
Extent: viii, 437 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Database marketing -- Planning.
LCC: HF5415.126
DDC: 658.8/72
NDLC: DH411
Note (General): Includes index.
Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip059/2005006389.html.
Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0621/2005006389-b.html.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0621/2005006389-d.html.
Holding library: 国立国会図書館
Call No.: DH411-B35
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008218964
http://id.ndl.go.jp/bib/000008218964
LC Control Number: 2005006389
https://lccn.loc.gov/2005006389
RLIN No.: DCLC2005006389-B
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211