Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

Paperback ed.

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Material Type: 図書
ISBN: 0749444339
Title: Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Edition: Paperback ed.
Author Heading: Haig, Matt ( 001205450 )Authorities
Publication, Distribution, etc.: London : Kogan Page
Publication Date: 2005.
Publication Date (W3CDTF): 2005
Extent: xii, 260 p. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Brand name products -- Marketing.
Brand loyalty.
Brand choice.
LCC: HD69.B7
NDLC: DH411
Note (Bibliography): Includes bibliographical references (p. [253]) and index.
Holding library: 国立国会図書館
Call No.: DH411-B38
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008221683
http://id.ndl.go.jp/bib/000008221683
RLIN No.: NYFA05-B12581
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211