The marketing research guide / Robert E. Stevens ... [et al.].

• Material Type: 図書
• ISBN: 0789024160 (hbk.); 9780789024169 (hbk.); 0789024179 (pbk.); 9780789024176 (pbk.)
• Title: The marketing research guide / Robert E. Stevens ... [et al.].
• Edition: 2nd ed.
• Author Heading: Stevens, Robert E., 1942-
• Publication, Distribution, etc.: New York : Best Business Books
• Publication Date: c2006.
• Publication Date (W3CDTF): 2006
• Extent: xv, 425 p. : ill. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing research.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip057/2005003578.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B12
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008459318; http://id.ndl.go.jp/bib/000008459318
• LC Control Number: 2005003578; https://lccn.loc.gov/2005003578
• OCLC No.: 57641458; https://www.worldcat.org/oclc/57641458
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction to marketing researchResearch designs for management decisionsExperimentation...