Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.

• Material Type: 図書
• ISBN: 1412917964 (pbk.); 9781412917964 (pbk.)
• Title: Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
• Author Heading: Altstiel, Tom.; Grow, Jean.
• Publication, Distribution, etc.: Thousand Oaks, Calif. : Sage Publications
• Publication Date: c2006.
• Publication Date (W3CDTF): 2006
• Extent: xvi, 389 p. : ill. ; 28 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.; Publicité.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (General): Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html.; Related URL: Table of contents http: //www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B21
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008488078; http://id.ndl.go.jp/bib/000008488078
• LC Control Number: 2005012623; https://lccn.loc.gov/2005012623
• OCLC No.: 60321693; https://www.worldcat.org/oclc/60321693
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Copy and creativityGetting startedIssues in a changing marketplace...