Hispanic marketing : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.

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Note (General)：: Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0510/2005008903.html.

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Material Type: 図書
ISBN: 0750679034 (pbk. : alk. paper)
9780750679039 (pbk. : alk. paper)
Title: Hispanic marketing : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.
Author Heading: Korzenny, Felipe.
Korzenny, Betty Ann, 1933-
Publication, Distribution, etc.: Burlington, MA : Elsevier/Butterworth-Heinemann
Publication Date: c2005.
Publication Date (W3CDTF): 2005
Extent: xxiv, 328 p. : col. ill. ; 23 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Hispanic American consumers.
Consumer behavior -- United States.
Target marketing -- United States.
Consommateurs américains d'origine latino-américaine.
Consommateurs -- Comportement -- États-Unis.
Cibles (Marketing) -- États-Unis.
LCC: HF5415.33.U6
DDC: 658.8/0089/68073
NDLC: DH411
Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0510/2005008903.html.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B46
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008496966
http://id.ndl.go.jp/bib/000008496966
LC Control Number: 2005008903
https://lccn.loc.gov/2005008903
OCLC No.: 58790992
https://www.worldcat.org/oclc/58790992
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211