Advertising : concept and copy / George Felton. 2nd ed.

Advertising : concept and copy / George Felton.

2nd ed.

Detailed bibliographic record

Contents：: Creating an advertising strategyResearching your client's productUnderstanding consumer behavior...

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 9780393731590 (pbk.)
Title: Advertising : concept and copy / George Felton.
Edition: 2nd ed.
Author Heading: Felton, George, 1947-
Publication, Distribution, etc.: New York : W.W. Norton & Co.
Publication Date: c2006.
Publication Date (W3CDTF): 2006
Extent: 256 p. : ill. (some col.) ; 28 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising.
Reclame.
Advertenties.
Publicité.
LCC: HF5823
DDC: 659.1
NDLC: DH428
Note (Bibliography): Includes bibliographical references (p. 245-248) and index.
Holding library: 国立国会図書館
Call No.: DH428-B23
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008588417
http://id.ndl.go.jp/bib/000008588417
LC Control Number: 2005051298
https://lccn.loc.gov/2005051298
OCLC No.: 60826698
https://www.worldcat.org/oclc/60826698
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211