Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.

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Note (General)：: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0613/2006015053.html.

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Material Type: 図書
ISBN: 0131875159 (hardback : alk. paper)
9780131875159 (hardback : alk. paper)
Title: Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
Author Heading: Kotler, Philip ( 00446205 )Authorities
Lee, Nancy, 1945- ( 01099307 )Authorities
Publication, Distribution, etc.: Upper Saddle River, N.J. : Wharton School Pub.
Publication Date: c2007.
Publication Date (W3CDTF): 2007
Extent: xv, 332 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Government productivity.
Public administration -- Citizen participation.
Administrative agencies -- Management.
LCC: JF1525.P67
DDC: 352.7/48
NDLC: A311
Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0613/2006015053.html.
Note (Bibliography): Includes bibliographical references (p. 291-308) and index.
Holding library: 国立国会図書館
Call No.: A311-B61
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008894367
http://id.ndl.go.jp/bib/000008894367
LC Control Number: 2006015053
https://lccn.loc.gov/2006015053
OCLC No.: 69027652
https://www.worldcat.org/oclc/69027652
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211