When ads work : new proof that advertising triggers sales / John Philip Jones.

• Material Type: 図書
• ISBN: 0765617382 (cloth : alk. paper); 9780765617385 (cloth : alk. paper); 0765617390 (pbk. : alk. paper); 9780765617392 (pbk. : alk. paper)
• Title: When ads work : new proof that advertising triggers sales / John Philip Jones.
• Edition: 2nd ed.
• Author Heading: Jones, John Philip, 1930- ( 00469084 )Authorities
• Publication, Distribution, etc.: Armonk, N.Y. : M.E. Sharpe
• Publication Date: c2007.
• Publication Date (W3CDTF): 2007
• Extent: xix, 209 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising -- Case studies.; Sales promotion -- Case studies.; Advertenties.; Verkooptechnieken.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip069/2006005852.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B24
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000008905334; http://id.ndl.go.jp/bib/000008905334
• LC Control Number: 2006005852; https://lccn.loc.gov/2006005852
• OCLC No.: 64486281; https://www.worldcat.org/oclc/64486281
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: I. Facts replace theory1. The single-source breakthrough2. The short-term effect of advertising : passing through the gate...