Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera. (Report ; no. 01-113)

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera.

(Report ; no. 01-113)

Call No. (NDL): DH413-B20
Bibliographic ID of National Diet Library: 000009125857

Material type: 図書

Author: Aaker, Jennifer Lynnほか

Publisher: Marketing Science Institute

Publication date: 2001.

Material Format: Paper

Capacity, size, etc.: 49 p. ; 28 cm.

NDC: -

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Notes on use

Note (General)：: "Working paper.""Working paper series."

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Paper

Material Type: 図書
Title: Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera.
Series Title: Report ; no. 01-113
Title Heading: Report (Marketing Science Institute) ; no. 01-113.
Author Heading: Aaker, Jennifer Lynn ( 01238075 )Authorities
Benet-Martínez, Verónica.
Garolera, Jordi.
Publication, Distribution, etc.: Cambridge, MA : Marketing Science Institute
Publication Date: 2001.
Publication Date (W3CDTF): 2001
Extent: 49 p. ; 28 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Brand choice.
Brand name products.
Consumer behavior.
Consumers -- Attitudes.
Marketing -- Spain.
Marketing -- Japan.
Consumers -- Spain.
Consumers -- Japan.
NDLC: DH413
Note (General): "Working paper."
"Working paper series."
Note (Bibliography): Includes bibliographical references (p. 43-49) .
Holding library: 国立国会図書館
Call No.: DH413-B20
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009125857
http://id.ndl.go.jp/bib/000009125857
OCLC No.: 49520689
https://www.worldcat.org/oclc/49520689
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211