Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.]. (Report ; no. 96-101)

Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.].

(Report ; no. 96-101)

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Material Type: 図書
Title: Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.].
Series Title: Report ; no. 96-101
Title Heading: Report (Marketing Science Institute) ; no. 96-101.
Author Heading: Alpert, Frank (Frank H.)
Publication, Distribution, etc.: Cambridge, Mass. : Marketing Science Institute
Publication Date: c1996.
Publication Date (W3CDTF): 1996
Extent: 34 p. ; 29 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Brand name products -- Japan -- Marketing.
Brand name products -- United States -- Marketing.
Brand choice -- Japan.
Brand choice -- United States.
NDLC: DH413
Note (General): "Working paper."
"March 1996."
Note (Bibliography): Includes bibliographical references (p. 31-34) .
Holding library: 国立国会図書館
Call No.: DH413-B21
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009126022
http://id.ndl.go.jp/bib/000009126022
OCLC No.: 35011747
https://www.worldcat.org/oclc/35011747
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211