Handbook of qualitative research methods in marketing / edited by Russell W. Belk.

• Material Type: 図書
• ISBN: 1845421000 (hardcover); 9781845421007 (hardcover)
• Title: Handbook of qualitative research methods in marketing / edited by Russell W. Belk.
• Author Heading: Belk, Russell W. ( 001239475 )Authorities
• Publication, Distribution, etc.: Cheltenham, UK : E. Elgar; Northampton, MA : E. Elgar
• Publication Date: c2006.
• Publication Date (W3CDTF): 2006
• Extent: xi, 595 p. : ill. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing research -- Methodology.; Consumers -- Research -- Methodology.; Qualitative research -- Methodology.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip068/2006004283.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B22
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009219948; http://id.ndl.go.jp/bib/000009219948
• LC Control Number: 2006004283; https://lccn.loc.gov/2006004283
• OCLC No.: 63703886; https://www.worldcat.org/oclc/63703886
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: History of qualitative research methods in marketing / Sidney J. LevyBreaking new ground : developing grounded theories in marketing and consumer beha...