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図書

Brand new China : advertising, media, and commercial culture / Jing Wang.

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Brand new China : advertising, media, and commercial culture / Jing Wang.

Call No. (NDL)
DH428-B29
Bibliographic ID of National Diet Library
000009225138
Material type
図書
Author
王, 瑾
Publisher
Harvard University Press
Publication date
2008.
Material Format
Paper
Capacity, size, etc.
xiii, 411 p. : ill. ; 22 cm.
NDC
-
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Detailed bibliographic record

Contents:

Local contentPositioning the new modern girlThe synergy buzz and JV brands...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780674026803 (cloth : alk. paper)
0674026802 (cloth : alk. paper)
Author Heading
王, 瑾 オウ, キン ( 001095959 )Authorities
Publication, Distribution, etc.
Publication Date
2008.
Publication Date (W3CDTF)
2008
Extent
xiii, 411 p. : ill. ; 22 cm.
Place of Publication (Country Code)
US
Text Language Code
eng