Ambush marketing : a practical guide to protecting the brand of a sporting event / by Phillip Johnson. (EIPR practice series ; bk. 1, 2007)

Ambush marketing : a practical guide to protecting the brand of a sporting event / by Phillip Johnson.

(EIPR practice series ; bk. 1, 2007)

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Material Type: 図書
ISBN: 1847033946
9781847033949
ISSN (series): 1749-5083
Title: Ambush marketing : a practical guide to protecting the brand of a sporting event / by Phillip Johnson.
Series Title: EIPR practice series ; bk. 1, 2007
Author Heading: Johnson, Phillip.
Publication, Distribution, etc.: London : Sweet & Maxwell
Publication Date: 2008.
Publication Date (W3CDTF): 2008
Extent: xlvii, 243 p. : ill. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Corporate sponsorship.
Sports sponsorship.
Marketing -- Managment.
LCC: HD59.35
NDLC: FS25
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: FS25-B104
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009256006
http://id.ndl.go.jp/bib/000009256006
OCLC No.: 228359450
https://www.worldcat.org/oclc/228359450
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211