The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.

• Material Type: 図書
• ISBN: 9781412918862 (cased); 9781412918879 (pbk.)
• Title: The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
• Author Heading: Tellis, Gerard J, 1950- ( 00895435 )Authorities; Ambler, Tim.
• Publication, Distribution, etc.: Los Angeles : Sage Publications
• Publication Date: 2007.
• Publication Date (W3CDTF): 2007
• Extent: xvi, 491 p. : ill. ; 26 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.; Advertising -- Handbooks, manuals, etc.; Reclame.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (General): Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy0803/2007922745.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B30
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009266100; http://id.ndl.go.jp/bib/000009266100
• LC Control Number: 2007922745; https://lccn.loc.gov/2007922745
• OCLC No.: 192045440; https://www.worldcat.org/oclc/192045440
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Section I: OverviewHandbook of advertisingA brief history of advertising...