Conversations with marketing masters / Laura Mazur and Louella Miles.

• Material Type: 図書
• ISBN: 9780470025918 (cloth : alk. paper)
• Title: Conversations with marketing masters / Laura Mazur and Louella Miles.
• Author Heading: Mazur, Laura ( 01141076 )Authorities; Miles, Louella ( 01141077 )Authorities
• Publication, Distribution, etc.: Chichester : John Wiley & Sons; Hoboken, NJ : John Wiley & Sons
• Publication Date: c2007.
• Publication Date (W3CDTF): 2007
• Extent: 236 p. : ports. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing.; Marketing -- Management.; Marketing personnel -- Interviews.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip074/2006036078.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0741/2006036078-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0741/2006036078-d.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B63
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009345079; http://id.ndl.go.jp/bib/000009345079
• LC Control Number: 2006036078; https://lccn.loc.gov/2006036078
• OCLC No.: 72868169; https://www.worldcat.org/oclc/72868169
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Philip Kotler : the founding fatherDavid Aaker : brand equity trailblazerJean-Claude Larreche : marketing strategy master...