Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

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Note (General)：: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip078/2007001963.html.Related URL: Publisher description http: //www.loc.gov/catd...

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Material Type: 図書
ISBN: 9780749449360
0749449365
Title: Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Author Heading: Springer, Paul.
Publication, Distribution, etc.: London : Kogan Page
Philadelphia : Kogan Page
Publication Date: 2007.
Publication Date (W3CDTF): 2007
Extent: xviii, 379 p. : ill. ; 25 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Advertising -- Case studies.
Advertising campaigns -- Case studies.
Reclame.
Multimedia.
LCC: HF5823
DDC: 659.1/13
NDLC: DH428
Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip078/2007001963.html.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html.
Note (Bibliography): Includes bibliographical references (p. [363]-367) and index.
Holding library: 国立国会図書館
Call No.: DH428-B32
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009352451
http://id.ndl.go.jp/bib/000009352451
LC Control Number: 2007001963
https://lccn.loc.gov/2007001963
OCLC No.: 78989218
https://www.worldcat.org/oclc/78989218
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211