Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.

• Material Type: 図書
• ISBN: 9781419596063; 1419596063
• Title: Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.
• Author Heading: McConnell, Ben.; Huba, Jackie.
• Publication, Distribution, etc.: Chicago, IL : Kaplan Pub.
• Publication Date: c2007.
• Publication Date (W3CDTF): 2007
• Extent: xiv, 223 p. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Customer relations.; Social media.; Social media -- Economic aspects.; Internet -- Social aspects.; Interactive marketing.
• LCC: HF5415.5
• DDC: 658.8/12
• NDLC: DH441
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip071/2006030817.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0701/2006030817-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0701/2006030817-d.html.
• Note (Bibliography): Includes bibliographical references (p. 213-215) and index.
• Holding library: 国立国会図書館
• Call No.: DH441-B13
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009353713; http://id.ndl.go.jp/bib/000009353713
• LC Control Number: 2006030817; https://lccn.loc.gov/2006030817
• OCLC No.: 71800526; https://www.worldcat.org/oclc/71800526
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionFilters, fanatics, facilitators, and firecrackersThe 1 percenters...