Truth : new rules for marketing in a skeptical world / Lynn Upshaw.

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Note (General)：: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip078/2007001114.html.

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Contents：: Convincing the unconvinced : practical integrity and a better way to marketPractical integrity works : five companies with something to teach us allBe...

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Material Type: 図書
ISBN: 0814473768
9780814473764
Title: Truth : new rules for marketing in a skeptical world / Lynn Upshaw.
Author Heading: Upshaw, Lynn B., 1947-
Publication, Distribution, etc.: New York : AMACOM
Publication Date: c2007.
Publication Date (W3CDTF): 2007
Extent: vii, 279 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing.
Marketing -- Decision making.
Integrity.
LCC: HF5415
DDC: 658.8/02
NDLC: DH411
Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip078/2007001114.html.
Note (Bibliography): Includes bibliographical references (p. 271-272) and index.
Holding library: 国立国会図書館
Call No.: DH411-B64
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009353723
http://id.ndl.go.jp/bib/000009353723
LC Control Number: 2007001114
https://lccn.loc.gov/2007001114
OCLC No.: 79860123
https://www.worldcat.org/oclc/79860123
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211