International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.

• Material Type: 図書
• ISBN: 9783790820294 (hbk. : alk. paper)
• ISSN (series): 1431-1933
• Title: International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.
• Series Title: Contributions to economics
• Author Heading: Bell, Sandra.
• Publication, Distribution, etc.: Heidelberg : Physica-Verlag
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: x, 369 p. : ill. ; 24 cm.
• Note (Dissertation): Originally presented as the author's thesis (doctoral) --University of Duisburg-Essen.
• Place of Publication (Country Code): DE
• Text Language Code: eng
• Subject Heading: Product management -- China.; Household appliances industry -- China.; Household electronics industry -- China.; China -- Commerce -- United States.; China -- Commerce -- Europe.
• LCC: HF5415.15
• NDLC: DH351
• Note (Bibliography): Includes bibliographical references (p. [339]-369) .
• Holding library: 国立国会図書館
• Call No.: DH351-B48
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009413733; http://id.ndl.go.jp/bib/000009413733
• LC Control Number: 2008923751; https://lccn.loc.gov/2008923751
• OCLC No.: 232358786; https://www.worldcat.org/oclc/232358786
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211