Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

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Note (General)：: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip079/2007002332.html.

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Material Type: 図書
ISBN: 9780742554252 (cloth : alk. paper)
0742554252 (cloth : alk. paper)
9780742554269 (pbk. : alk. paper)
0742554260 (pbk. : alk. paper)
Title: Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Author Heading: Beard, Fred K., 1957-
Publication, Distribution, etc.: Lanham : Rowman & Littlefield
Publication Date: c2008.
Publication Date (W3CDTF): 2008
Extent: xiv, 205 p. : ill. ; 23 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Humor in advertising.
Reclame.
Humor (grappigheden)
LCC: HF5821
DDC: 659.1
NDLC: DH428
Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip079/2007002332.html.
Note (Bibliography): Includes bibliographical references (p. 183-188) and index.
Holding library: 国立国会図書館
Call No.: DH428-B35
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000009414100
http://id.ndl.go.jp/bib/000009414100
LC Control Number: 2007002332
https://lccn.loc.gov/2007002332
OCLC No.: 79861393
https://www.worldcat.org/oclc/79861393
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211