Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

• Material Type: 図書
• ISBN: 9780749449797; 0749449799
• Title: Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.
• Edition: 2nd ed.
• Series Title: PR in practice series
• Author Heading: Watson, Tom, 1950- ( 01098373 )Authorities; Noble, Paul, 1955- ( 01098378 )Authorities; Chartered Institute of Public Relations.
• Publication, Distribution, etc.: London : Kogan Page; Philadelphia : Kogan Page
• Publication Date: 2007.
• Publication Date (W3CDTF): 2007
• Extent: iv, 252 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Public relations -- Evaluation.; Public relations -- Evaluation -- Case studies.
• LCC: HD59
• DDC: 659.2
• NDLC: DH428
• Note (General): Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html.; Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy0803/2007026140.html.; "CIPR, Chartered Institute of Public Relations."
• Note (Bibliography): Includes bibliographical references (p. [244]-250) and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B33
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009466105; http://id.ndl.go.jp/bib/000009466105
• LC Control Number: 2007026140; https://lccn.loc.gov/2007026140
• OCLC No.: 145431827; https://www.worldcat.org/oclc/145431827
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Principles of public relations practiceEvaluation and communication psychologyPractitioner culture - why we do what we do...