図書

The development of marketing management : the case of the USA, c.1910-1940 / Kazuo Usui. (The history of retailing and consumption)

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The development of marketing management : the case of the USA, c.1910-1940 / Kazuo Usui.

(The history of retailing and consumption)

Call No. (NDL)
DH411-B68
Bibliographic ID of National Diet Library
000009521483
Material type
図書
Author
薄井, 和夫, 1953-
Publisher
Ashgate
Publication date
c2008.
Material Format
Paper
Capacity, size, etc.
xii, 166 p. : ill. ; 24 cm.
NDC
-
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Notes on use

Note (General):

"The original version of this book was published in Japanese by Otsuki-shoten in Tokyo in 1999"--P. [xi].

Detailed bibliographic record

Contents:

An archetype of marketing management : Butler's ideas and their backgroundScientific management and sales management : the McDonaldization of sales ac...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780754606062 (alk. paper)
Author Heading
薄井, 和夫, 1953- ウスイ, カズオ, 1953- ( 00719591 )Authorities
Publication Date
c2008.
Publication Date (W3CDTF)
2008
Extent
xii, 166 p. : ill. ; 24 cm.
Place of Publication (Country Code)
GB