Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

• Material Type: 図書
• ISBN: 9780132224154 (ISBN-13); 0132224151
• Title: Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
• Edition: 8th ed.
• Title Heading: Advertising.
• Author Heading: Moriarty, Sandra Ernst ( 00471893 )Authorities; Wells, William, 1926-; Mitchell, Nancy, 1950-; Wells, William, 1926-.
• Publication, Distribution, etc.: Upper Saddle River, N.J. : Pearson Prentice Hall
• Publication Date: c2009.
• Publication Date (W3CDTF): 2009
• Extent: xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (General): Previous editions had William Wells as first author.
• Note (Bibliography): Includes bibliographical references (p. 615-624) and index.
• Holding library: 国立国会図書館
• Call No.: X
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009721726; http://id.ndl.go.jp/bib/000009721726
• LC Control Number: 2007036863; https://lccn.loc.gov/2007036863
• OCLC No.: 173182425; https://www.worldcat.org/oclc/173182425
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: A passion for the businessIntroduction to advertisingAdvertising's role in marketing...