The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer.

• Material Type: 図書
• ISBN: 0415417279 (hardback); 9780415417273 (hardback)
• Title: The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer.
• Series Title: Routledge companions
• Author Heading: Sargeant, Adrian.; Wymer, Walter W.
• Publication, Distribution, etc.: London : Routledge; New York : Routledge
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: xiv, 432 p. : ill. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Nonprofit organizations -- Marketing.; Marketing.; Niet-commerciële dienstverlening.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH211
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0717/2007018051.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH211-B217
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009759218; http://id.ndl.go.jp/bib/000009759218
• LC Control Number: 2007018051; https://lccn.loc.gov/2007018051
• OCLC No.: 123912699; https://www.worldcat.org/oclc/123912699
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: The growth of a discipline / Adrian Sargeant and Walter WymerOperationalizing the marketing concept : achieving a market orientation in ...