図書

The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer. (Routledge companions)

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The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer.

(Routledge companions)

Call No. (NDL)
DH211-B217
Bibliographic ID of National Diet Library
000009759218
Material type
図書
Author
Sargeant, Adrian.ほか
Publisher
Routledge
Publication date
2008.
Material Format
Paper
Capacity, size, etc.
xiv, 432 p. : ill. ; 26 cm.
NDC
-
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Notes on use

Note (General):

Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0717/2007018051.html.

Detailed bibliographic record

Contents:

Introduction: The growth of a discipline / Adrian Sargeant and Walter WymerOperationalizing the marketing concept : achieving a market orientation in ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
0415417279 (hardback)
9780415417273 (hardback)
Publication, Distribution, etc.
Publication Date
2008.
Publication Date (W3CDTF)
2008
Extent
xiv, 432 p. : ill. ; 26 cm.
Place of Publication (Country Code)
GB