Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

• Material Type: 図書
• ISBN: 9781422121153; 1422121151
• Title: Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
• Author Heading: Zaltman, Gerald ( 00461725 )Authorities; Zaltman, Lindsay H.
• Publication, Distribution, etc.: Boston, Mass. : Harvard Business School Press
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer behavior.; Metaphor.
• LCC: HF5415.32
• DDC: 658.8/342
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references (p. 209-219) and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B28
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010026394; http://id.ndl.go.jp/bib/000010026394
• LC Control Number: 2007040116; https://lccn.loc.gov/2007040116
• OCLC No.: 172980080; https://www.worldcat.org/oclc/172980080
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: How to think deeply: a brief guide to overcoming your depth deficitFoundations of deep metaphors: how managers benefit from discovering consumer simil...