Habit : the 95% of behavior marketers ignore / Neale Martin.

• Material Type: 図書
• ISBN: 0131357956 (hbk. : alk. paper); 9780131357952 (hbk. : alk. paper)
• Title: Habit : the 95% of behavior marketers ignore / Neale Martin.
• Author Heading: Martin, Neale, 1957- ( 001097955 )Authorities
• Publication, Distribution, etc.: Upper Saddle River, N.J. : FT Press
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: xvi, 191 p. ; 24 cm.
• Alternative Title: Behavior marketers ignore
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer behavior.; Habit.; Change (Psychology); Marketing -- Psychological aspects.; Marketing -- Management.
• LCC: HF5415.32
• DDC: 658.8/342
• NDLC: DH413
• Note (General): Includes index.
• Holding library: 国立国会図書館
• Call No.: DH413-B30
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010040106; http://id.ndl.go.jp/bib/000010040106
• LC Control Number: 2008006576; https://lccn.loc.gov/2008006576
• OCLC No.: 212012188; https://www.worldcat.org/oclc/212012188
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: pt. 1. The force of habit.How habits undermine marketing ; New product failure ; Loss of customers ; Dissatisfaction with customer satisfaction ; Why ...