Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs.

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Material Type: 図書
ISBN: 0335220339 (hbk.)
9780335220335 (hbk.)
0335220320 (pbk.)
9780335220328 (pbk.)
Title: Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs.
Author Heading: Maringe, Felix.
Gibbs, Paul.
Publication, Distribution, etc.: Maidenhead, England : Open University Press
New York : Open University Press
Publication Date: 2009.
Publication Date (W3CDTF): 2009
Extent: xiv, 195 p. : ill. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Universities and colleges -- Marketing.
Education, Higher -- Marketing.
LCC: LB2342.82
DDC: 378.106
NDLC: FD31
Note (Bibliography): Includes bibliographical references (p. [167]-186) and index.
Holding library: 国立国会図書館
Call No.: FD31-B25
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010066021
http://id.ndl.go.jp/bib/000010066021
OCLC No.: 253216427
https://www.worldcat.org/oclc/253216427
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211