Marketing research / edited by David F. Birks and Tim Macer.

• Material Type: 図書
• ISBN: 9780415449137 (v. 1 : hardback); 0415449138 (v. 1 : hardback); 9780415449144 (v. 2 : hardback); 0415449146 (v. 2 : hardback); 9780415449151 (v. 3 : hardback); 0415449154 (v. 3 : hardback); 9780415449168 (v. 4 : hardback); 0415449162 (v. 4 : hardback)
• ISBN (set): 9780415449120 (set : hardback); 041544912X (set : hardback)
• Title: Marketing research / edited by David F. Birks and Tim Macer.
• Series Title: Critical perspectives on business and management
• Author Heading: Birks, David F.; Macer, Tim.
• Publication, Distribution, etc.: London : Routledge; New York : Routledge
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: 4 v. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing research.; Marketing research -- Methodology.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B29
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010072377; http://id.ndl.go.jp/bib/000010072377
• LC Control Number: 2008026897; https://lccn.loc.gov/2008026897
• OCLC No.: 213835756; https://www.worldcat.org/oclc/213835756
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: v. 1. The nature and scope of marketing researchv. 2. Qualitative marketing research : approaches, techniques and analysisv. 3. Quantitative marketing...