Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.

• Material Type: 図書
• ISBN: 9780873897433
• Title: Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.
• Edition: 3rd ed.
• Author Heading: Hayes, Bob E., 1963-
• Publication, Distribution, etc.: Milwaukee, Wis. : ASQ Quality Press
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: xxiii, 287 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer satisfaction -- Statistical methods.; Questionnaires.
• LCC: HF5415.335
• DDC: 658.8/12
• NDLC: DH413
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0818/2008020729.html.
• Note (Bibliography): Includes bibliographical references (p. 275-280) and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B31
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010468655; http://id.ndl.go.jp/bib/000010468655
• LC Control Number: 2008020729; https://lccn.loc.gov/2008020729
• OCLC No.: 227573879; https://www.worldcat.org/oclc/227573879
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : Model of customer satisfaction questionnaire ; Development and useDetermining customer requirements : Quality dimension development ; C...