Marketing ethics / Rick D. Saucier ; with a preface by Kimberly K. Folkers.

• Material Type: 図書
• ISBN: 0773451161; 9780773451162
• Title: Marketing ethics / Rick D. Saucier ; with a preface by Kimberly K. Folkers.
• Author Heading: Saucier, Rick D.
• Publication, Distribution, etc.: Lewiston [N.Y.] : Edwin Mellen Press
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: xv, 162 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing -- Moral and ethical aspects.; Advertising -- Moral and ethical aspects.
• LCC: HF5415
• DDC: 174.9/381
• NDLC: DH411
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/fy0805/2008299406.html.
• Note (Bibliography): Includes bibliographical references (p. 145-160) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B80
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010585913; http://id.ndl.go.jp/bib/000010585913
• LC Control Number: 2008299406; https://lccn.loc.gov/2008299406
• OCLC No.: 213400940; https://www.worldcat.org/oclc/213400940
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Marketing ethics: a discussion"We mean no harm!" The use of fear appeals"Pardon the interruption" - intrusive advertising in consumers' daily lives...