Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

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Note (General)：: Includes index.Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip088/2008000983.html.

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Contents：: Defining marketing and brandingWhy brand?Who should be involved in the branding...

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Material Type: 図書
ISBN: 9780838909621 (pbk. : alk. paper)
0838909620 (pbk. : alk. paper)
Title: Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.
Author Heading: Doucett, Elisabeth.
Publication, Distribution, etc.: Chicago : American Library Association
Publication Date: 2008.
Publication Date (W3CDTF): 2008
Extent: xiii, 124 p. : ill. ; 23 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Libraries -- Marketing.
Branding (Marketing)
LCC: Z716.3
DDC: 659.1902
NDLC: UL511
Note (General): Includes index.
Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip088/2008000983.html.
Holding library: 国立国会図書館
Call No.: UL511-B47
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010588355
http://id.ndl.go.jp/bib/000010588355
LC Control Number: 2008000983
https://lccn.loc.gov/2008000983
OCLC No.: 190860097
https://www.worldcat.org/oclc/190860097
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211