Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.].

• Material Type: 図書
• ISBN: 9781576603505 (alk. paper)
• Title: Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.].
• Edition: [2nd ed.]
• Author Heading: Clifton, Rita.; Ahmad, Sameena.
• Publication, Distribution, etc.: New York : Bloomberg Press
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xvii, 284 p., [16] p. of plates : col. ill. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Brand name products.; Branding (Marketing); Brand name products -- Management.; Brand name products -- Forecasting.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B82
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010597735; http://id.ndl.go.jp/bib/000010597735
• LC Control Number: 2009007614; https://lccn.loc.gov/2009007614
• OCLC No.: 234427874; https://www.worldcat.org/oclc/234427874
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction / Rita CliftonWhat is a brand? / Tom BlackettThe financial value of brands / Jan Lindemann...