The pharmaceutical market outlook to 2018 : key threats and opportunities for Big Pharma and its responses to them / Sarah Riley.

• Material Type: 図書
• Title: The pharmaceutical market outlook to 2018 : key threats and opportunities for Big Pharma and its responses to them / Sarah Riley.
• Author Heading: Riley, Sarah.; Business Insights (Firm)
• Publication, Distribution, etc.: [London] : Business Insights
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: 158 p. ; 30 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• NDLC: DL533
• Note (General): Cover title.; Includes index.
• Holding library: 国立国会図書館
• Call No.: DL533-B24
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010623425; http://id.ndl.go.jp/bib/000010623425
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

Table of Contents

Table of Contents

The Pharmaceutical Market Outlook to 2018

Executive summary/ 12

Key challenges/ 12

Key opportunities/ 13