Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.

• Material Type: 図書
• ISBN: 9780736064774 (hard cover); 073606477X (hard cover)
• Title: Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
• Edition: 2nd ed.
• Author Heading: Irwin, Richard L., 1957-; Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
• Publication, Distribution, etc.: Champaign, IL : Human Kinetics
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: xi, 339 p. : ill. ; 29 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Sports -- Public relations.; Sports -- Marketing.
• LCC: GV714
• DDC: 659.2/9796
• NDLC: FS21
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0727/2007037887.html.
• Note (Bibliography): Includes bibliographical references (p. 311-329) and index.
• Holding library: 国立国会図書館
• Call No.: FS21-B31
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010637341; http://id.ndl.go.jp/bib/000010637341
• LC Control Number: 2007037887; https://lccn.loc.gov/2007037887
• OCLC No.: 173243774; https://www.worldcat.org/oclc/173243774
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction to sport promotion and salesTheoretical foundations for effective sport promotion and salesSport consumer incentivization...