War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye -- and what to do about it / Al & Laura Ries.

• Material Type: 図書
• ISBN: 9780061669194
• Title: War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye -- and what to do about it / Al & Laura Ries.
• Edition: 1st ed.
• Author Heading: Ries, Al ( 00454206 )Authorities; Ries, Laura ( 00763649 )Authorities
• Publication, Distribution, etc.: New York, NY : Collins Business
• Publication Date: c2009.
• Publication Date (W3CDTF): 2009
• Extent: xxx, 272 p. : ill. ; 22 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing -- Psychological aspects.; Management -- Psychological aspects.; Left and right (Psychology); Organizational effectiveness.; Success in business.
• LCC: HF5415
• DDC: 658
• NDLC: DH411
• Note (General): Includes index.; Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0827/2008038182.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0911/2008038182-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0911/2008038182-d.html.
• Holding library: 国立国会図書館
• Call No.: DH411-B87
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010640507; http://id.ndl.go.jp/bib/000010640507
• LC Control Number: 2008038182; https://lccn.loc.gov/2008038182
• OCLC No.: 232977782; https://www.worldcat.org/oclc/232977782
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for globally minded pro...