Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. 5th ed.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

5th ed.

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Material Type: 図書
ISBN: 9780135045596 (casebound : alk. paper)
0135045592 (casebound : alk. paper)
Title: Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Edition: 5th ed.
Author Heading: Kotler, Philip ( 00446205 )Authorities
Bowen, John T, 1948- ( 00618139 )Authorities
Makens, James C ( 00618140 )Authorities
Publication, Distribution, etc.: Boston : Prentice Hall
Publication Date: c2010.
Publication Date (W3CDTF): 2010
Extent: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Hospitality industry -- Marketing.
Tourism -- Marketing.
LCC: TX911.3.M3
DDC: 647.94
NDLC: DK261
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DK261-B111
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010654125
http://id.ndl.go.jp/bib/000010654125
LC Control Number: 2009007221
https://lccn.loc.gov/2009007221
OCLC No.: 268788686
https://www.worldcat.org/oclc/268788686
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211