Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.

• Material Type: 図書
• ISBN: 9780736060523 (hard cover); 0736060529 (hard cover)
• Title: Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.
• Edition: 3rd ed.
• Author Heading: Mullin, Bernard James.; Hardy, Stephen, 1948-; Sutton, William Anthony, 1951-
• Publication, Distribution, etc.: Champaign, IL : Human Kinetics
• Publication Date: c2007.
• Publication Date (W3CDTF): 2007
• Extent: xii, 539 p. : ill. ; 29 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Sports -- Marketing.; Marketing.; Strategische planning.; Sport.; Marketing esportivo.
• LCC: GV716
• DDC: 796/.0698
• NDLC: FS21
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip074/2006035638.html.
• Note (Bibliography): Includes bibliographical references (p. 501-522) and index.
• Holding library: 国立国会図書館
• Call No.: FS21-B36
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010667069; http://id.ndl.go.jp/bib/000010667069
• LC Control Number: 2006035638; https://lccn.loc.gov/2006035638
• OCLC No.: 74941202; https://www.worldcat.org/oclc/74941202
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The special nature of sport marketingStrategic marketing managementStudies of sport consumers...