Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. 3rd ed.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

3rd ed.

Detailed bibliographic record

Contents：: The paradoxes in global marketing communicationsGlobal brandingValues and culture...

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Material Type: 図書
ISBN: 9781412970419 (pbk. : acid-free paper)
Title: Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Edition: 3rd ed.
Author Heading: Mooij, Marieke K. de, 1943- ( 001244783 )Authorities
Publication, Distribution, etc.: Los Angeles : SAGE
Publication Date: c2010.
Publication Date (W3CDTF): 2010
Extent: xviii, 323 p. : ill. ; 26 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LCC: HF5415.127
DDC: 658.8/02
NDLC: DH411
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B91
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010672080
http://id.ndl.go.jp/bib/000010672080
LC Control Number: 2009002539
https://lccn.loc.gov/2009002539
OCLC No.: 299381579
https://www.worldcat.org/oclc/299381579
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211