Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

• Material Type: 図書
• ISBN: 9781848551725
• ISSN (series): 1069-0964
• Title: Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.
• Edition: 1st ed.
• Series Title: Advances in business marketing and purchasing ; v. 14
• Title Heading: Advances in business marketing & purchasing ; v. 14.
• Author Heading: Woodside, Arch G.; Golfetto, Francesca.; Gibbert, Michael.
• Publication, Distribution, etc.: Bingley : Emerald JAI
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: ix, 477 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Customer relations -- Management.; Relationship marketing.
• LCC: HF5410
• NDLC: DH441
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH441-B30
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010683059; http://id.ndl.go.jp/bib/000010683059
• OCLC No.: 276867560; https://www.worldcat.org/oclc/276867560
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Part A: Value dimensions, conceptualizations of value, what is vale.Customer value: theory, research, and practice / Arch G. Woodside, Francesca Golfe...